Momentus Hotels & Resorts evolves to cater to changing demands
Momentus Serviced Residences Novena, which was recently opened by the subsidiary of Chip Eng Seng Group, Momentus Hotels & Resorts, is nestled in the heart of the medical hub in Novena. In the past, the building is known as 12 On Shan, which was acquired successfully by a joint venture led by Roxy-Pacific, with partners Macly Capital and LWH Holdings, from Singapore-listed company TA Corp for $86.5 million in March last year.
Momentus Serviced Residences was launched in Novena last month which includes a range of 99 studio apartments occupying 398 sq ft, and one- and two-bedroom units which take up between 366 and 861 sq ft. It is also prominently situated near medical centres and retail therapy centre, and can commute to most part of Singapore via Novena MRT station.
This is Momentus Hotels & Resorts brand second property and its first serviced apartment. the brand launched its first hotel In March, Momentus Hotel Alexandra, situated in Alexandra Central Mall at 323 Alexandra Road in Bukit Merah. The 442-key hotel was previously operated as Park Hotel Alexandra by Park Hotel Group, which is owned by CEL-Alexandra, a subsidiary of Chip Eng Seng Group. the hotel was closed last year by the group for retrofitting works and repackaging.
With the increment in travel demand and evolving traveller personal choices, particularly after Covid-19, Momentus Hotels & Resorts with that in mind, has captivate a piece of the cake by diverting its hospitality services and steering into serviced apartments. This expansion into the serviced apartments sector give the brand a opportunity to cater to a wider pool of clientele, says Angeline Tan, senior vice president of Momentus Hospitality and vice president of Chip Eng Seng Hospitality. This is observed clearly so for travellers who are looking for more extensive and more alluring accommodation.
With the constant changing demands and being able to offer a wide spectrum of accommodation options is pressing in a vibrant city like Singapore, whose hospitality industry is – in Tan’s words – “extremely competitive” and has shown “immersive growth”.
“Momentus Hotels & Resorts apprehends the constant-changing requirements of modern travellers, ranging from short work stays to medical tourism, as well as foreigners transitioning in and out of Singapore,” she says.
To instill a more gracious environment for travellers, the brand’s serviced apartment has been dedicated to providing guests with a “home away from home” that provision to their everyday needs. The serviced apartment’s strategic location offers the convenience that one can typically expect to find in matured housing estate, from medical facilities, including six hospitals, to retail therapy centre and nature reserve. just about an eight-minute walk away from Novena MRT station, Its close proximity also offers patrons the opportunity to commute easily and seamlessly to popular destinations, such as Orchard Road and Plaza Singapura. Detailing the serviced apartment as an “metropolitan getaway” in the heart of the city, Tan says that it has the intention to provide distinguished travellers a space where “relaxation and rejuvenation seamlessly co-exist”.
Hotel guests can also enjoy the wide range of facilities that are provided at the serviced apartment development, which caters to guests of different profile and age group. These facilities include a swimming pool, fitness room, outdoor terrace, barbecue area and rooftop garden. Guests can enjoy these facilities and their apartments’ modern design, which comes in neutral colour palettes and with modern furnishings to fulfil the aesthetic demands of travellers. Outside of the private confines of the apartments, guests can soak in the sights of lush green spaces that surround the building. Green spaces constitute 40% of the development. This has earned the building the maximum points for greenery under URA’s Green Mark scheme.
Moving forward, Tan says that the brand will continue to adapt and grow in the direction of global trends and evolving preferences of travellers. At the same time, the brand will commit to creating unforgettable encounters for its guests.To be more exact, Momentus Hotels & Resorts will beef up their lodging portfolio to expand into six properties in the next three years, with the attention more on sustainability initiatives and seamless integration of technology solutions, she adds.
the brand says In a press release dated Sept 21 that it intends to diverse beyond Singapore with plans to expand the brand’s presence across the Asia Pacific region in the near future. For the newly-launched Novena serviced apartment, the brand hopes that it can meet the demands of travellers and obtain a minimum 70% occupancy rate before the end of the year.
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